Internship Project : Fittlyf

a dedicated femtech company committed to addressing the challenges faced by individuals dealing with PCOD and PCOS.

Role

Full Stack Development & Marketing Analytics

Industry

Femtech

Duration

9 Months

Overview

At Fittlyf, a FemTech startup, I worked as a Web Developer & Marketing Analyst, transitioning their website from WordPress to Django to overcome platform limitations. I also developed landing pages for Google Ads campaigns, driving engagement for PCOS & PCOD wellness programs.

Role

Web Developer & Marketing Analyst

Industry

FemTech (Women’s Health & Wellness)

Duration

9 months (Internship)

Stage 1: Website Migration & Tech Stack Upgrade

Fittlyf’s original WordPress-based site had limitations in customization and performance.
Migrated the entire platform to Django, allowing for faster load times and improved scalability.
Designed custom dashboards for trainers and gynecologists to manage personalized wellness plans.

🛠 Tech Stack:

Frontend: HTML, CSS, Bootstrap
Backend: Django, PostgreSQL
CMS & Admin: Django Admin Panel

Stage 2: Marketing Analytics & Google Ads Optimization

Built high-converting landing pages to drive traffic from Google Ads campaigns.
Integrated Google Analytics & event tracking to monitor campaign performance.
Analyzed user behavior data to optimize ad performance and reduce bounce rates.

📊 Impact:
✅ Increased landing page conversion rate by 18%.
✅ Reduced bounce rate by 25% with targeted optimizations.
✅ Improved lead capture for personalized wellness programs.

Overview

Role

Web Developer & Marketing Analyst

Industry

FemTech (Women’s Health & Wellness)

Duration

9 months (Internship)

Stage 1: Website Migration & Tech Stack Upgrade

Fittlyf’s original WordPress-based site had limitations in customization and performance.
Migrated the entire platform to Django, allowing for faster load times and improved scalability.
Designed custom dashboards for trainers and gynecologists to manage personalized wellness plans.

🛠 Tech Stack:

Frontend: HTML, CSS, Bootstrap
Backend: Django, PostgreSQL
CMS & Admin: Django Admin Panel

Stage 2: Marketing Analytics & Google Ads Optimization

Built high-converting landing pages to drive traffic from Google Ads campaigns.
Integrated Google Analytics & event tracking to monitor campaign performance.
Analyzed user behavior data to optimize ad performance and reduce bounce rates.

Stage 3: Final Implementation & Business Impact

Successfully launched the new website, improving site speed and UX.
Collaborated with marketing & development teams to align tech & business strategy.
Provided a smooth transition from WordPress to a fully scalable web platform.

📎 Outcome:
✅ Better scalability & performance for Fittlyf’s online services.
✅ Optimized marketing spend by improving ad-driven conversions.

Reflections

This internship strengthened my ability to merge web development with marketing analytics, showing how data-driven design choices directly impact business growth.